This war with orthodontics will be won on the streets

Not through research or a courtroom, but rather it will be an information/social media war.

Reviv has been operating for about 14 months now and I’ve learned a lot as we’ve scaled.

One thing that it has given me perspective on is how I think this war against orthodontics will be waged in the coming years.

Some folks have told me they think having peer reviewed research is key.

Others have told me that it’ll be waged in a courtroom as patients sue their orthodontists for the damage they’ve done.

Having seen how this is evolving… I don’t think either of those things will be true.

Rather I like to say that this war is gonna be waged “on the streets” and today i’m going to explain what I mean.

Mix of organic and affiliate content about Reviv now floods Tiktok

The rise of mouthguards

I predict this mouthguard trend among adults that we have massively accelerated will grow faster and faster as time goes on.

And not just because of Reviv.

Rather because the cat is out of the bag now. People see that it works and that it works on everyone.

Sure some folks will go faster and see more results and some will go slower… but as I predicted everyone will benefit at least a bit if they stick with it.

And my strong hypothesis that it’s impossible to get worse when wearing a mouthguard has in my view been proven to be statistically beyond a doubt at this point.

I’ve gotten thousands of inputs and have yet to see a person that I think got worse. Which is not to say that some folks didn’t have pain or have a hard go of it.. as some folks definitely did because this process can be hard.

But many thousands of people doing Reviv are improving across all kinds of stuff.

And many thousands more are probably using some other flat mouthguard like Shockdoctor, Myobrace, etc and also improving.

More and more people are posting on social media about their progress.

More and more looksmaxxing influencers are telling their followers to use a flat mouthguard. For example I heard that Oscar Patel is now telling his followers to use Myobrace.

And I’m starting to see some real momentum develop. A movement that is anti-orthodontics but in a more confident way than what the Mews had started.

Because Mewing alone didn’t work for many folks. But combine it with a mouthguard and pretty much everyone that attempts it will make progress.

This momentum is still nibbling at the fringes of orthodontics… but I don’t think they realize just how powerful this foundation is going to be.

The American Association of Orthodontists (AAO) is the driving force behind ortho

Orthodontics can’t really stop us

A year ago soon after I first started this business I thought that the forces that be in the orthodontic world would try to stop us.

Now I see that it is not that easy for them.

After all many dentists and orthodontists are themselves providers of Myobrace. They can’t contradict their own people and all of a sudden say that they are wrong.

They also can’t try to take my dental license or anything because I gladly don’t have one.

And so we just continue to mock them and poke at them with a growing flock of ‘believers’ who now understand that I’m right.

Plus we are very hard to attack because after all there are tons of mouthguards available over the counter on Amazon, in your pharmacy, etc.

To attack me is to attack the entire mouthguard category because they all have the same biomechanical impacts and there is nothing special about a Reviv mouthguard.

And so the dentists and orthodontists that try to hate on us on our ads have gotten less and less. They realize it is a useless fight.

I’m just going to ignore them (and delete their comment) or sometimes even turn their comments into social media posts where I make fun of them.

We’re going to make these orthodontists look like absolute idiots in the years ahead.

But we can’t really stop them either

The other thing about this war is that we can’t really stop them either.

Orthodontics is still accepted as the ‘standard of care’ for straightening teeth, widening the arches, and numerous other use cases.

And so even though it is blatantly obvious that it is very damaging.. patients that were damaged will find it next to impossible to sue them.

And these orthodontists will have no choice but to peddle their harmful practices because let’s be honest… what else are they going to do?

They can’t exactly give up their profession? They need to pay the bills too.

And so the metaphor I like to make is that they are a bit like the cartel and orthodontics is the cocaine.

As long as there is demand these orthos will continue to sell their braces and their aligners. Trying to fight supply would be a long, tedious war of reforming extremely bureaucratic institutions that protect orthodontics.

And so instead I think we will whittle away at their demand.

So the battles will happen on the streets

When I say that the battles will happen on the streets I mean it’s kind of like the Marines going door-to-door in the Battle of Fallujah.

The enemy (orthodontists) will be entrenched in their fortified buildings and me and other “mouthguard-ers” (ie. the good guys) will be engaging them in the streets vying for each innocent civilian that runs past.

Sometimes the orthodontists will pick off these civilians, but more and more of them will make it to biomechanical safety behind our lines.

And instead of bullets the ammunition will be social media posts, performance marketing, blog posts, and good old-fashioned referrals.

More and more people using a mouthguard will tell others.

For example I absolutely love this DM above that a Reviv-er recently shared with me.

And so what I’m basically saying is that this battle will not be won with some magical peer reviewed research study.

It will not be won because of some big lawsuit that someone wins against their orthodontist for damaging them.

Rather it will be won because the orthodontists will lose an information war over time. More and more people will turn against them and use social media as their weapon.

And the demand for orthodontics will decline further and further till eventually the profession will be either reformed or completely eradicated (i’m hoping for the latter).

When that happens… we will wave our victory flags.

But without rejoice… because there will be millions of victims of orthodontics that will still need years of healing to undo the damage that was done to them.

And so it’ll be a bit like Europe after World War II.

A new set of powers with a new paradigm will pervade.

And we will throw this orthodontic crap into the history books a bit like we remember the Holocaust. As one of man’s most ruinous and evil endeavors in the history of mankind.

With victims that will number in the hundreds of millions.

Closing thoughts

Today I laid out how I think this war against orthodontics will be waged in the coming years. Perhaps even decades, but I doubt it’ll take more than one to beat them.

And I don’t want to overstate my role in this.

I am not saying Reviv is going to be the sole driving force behind this. Rather I am confident people and companies much bigger than me will join the good side and push this movement forward.

While the war will be waged on many fronts one day, I do think that it will be won by killing the demand for ortho.

And that will be achieved through content and social media that educates the masses about orthodontics’ harmful effects. Much like the Mews did for years.

But the difference now is that there is a highly effective alternative that is almost a no brainer because it is cheap, non-invasive and reversible with no real drawbacks. And you feel it working almost immediately.

The rise of the mouthguard has begun.

And the destruction of orthodontics is already prophesized.